💼 Understanding Estate Agent Fees: What You’re Really Paying For
When you’re ready to sell your home, understanding estate agent fees is essential. It’s easy to focus on headline rates, but what you really need to know is what you’re getting in return. At David Clarke Estate Agents, we believe in full transparency and delivering excellent value for every client in Herne Bay, Whitstable, and beyond.
Estate agent fees typically range between 1% and 3% of your home’s final selling price. This might be inclusive of VAT, or VAT might be added separately, so it’s important to check. Some agents charge a flat fee instead of a percentage, particularly with online or hybrid models.
What do estate agent fees cover?
- Valuation and market appraisal – Setting the right asking price is critical. We base this on in-depth knowledge of the local market.
- Photography and marketing – Professional photos, floorplans, virtual tours, and promotion on Rightmove, OnTheMarket, and our own website help get your home seen by the right buyers.
- Accompanied viewings – We manage and host viewings, provide feedback, and follow up with interested parties.
- Negotiations – We work hard to get you the best possible offer while qualifying buyers for seriousness and financial readiness.
- Sales progression – After the offer is accepted, we help liaise with solicitors, mortgage lenders, and surveyors to keep the transaction moving.
No sale, no fee. With most high street agents—like David Clarke Estate Agents—you only pay when the sale successfully completes. This model aligns our goals with yours and ensures we’re motivated to get the best result.
Be wary of hidden costs. Some agents advertise low fees but may charge extra for essentials like photos, EPCs, or listings on major portals. Always read the small print and ask for a written breakdown of what’s included.
Choosing the right agent isn’t just about price—it’s about trust, expertise, and local knowledge. Our team of estate agents in Herne Bay and estate agents in Whitstable are known for delivering outstanding customer service and achieving excellent sale prices across the region.
Thinking of selling? Let David Clarke Estate Agents provide a no-obligation valuation and talk you through the process. We’ll explain our fee structure clearly, so you know exactly what to expect—and exactly what you’re getting for your money.